Fashionably Sustainable?

This week Copenhagen is hosting Europe’s second largest Fashion Show. Sustainability has become a very critical element of fashion design and manufacturing, but how can it be integrated into the organisation of the fashion shows.

To debate this question lets look to Asia and see how the Chinese approached sustainability with the organisation of the Shanghai Fashion Week. For the 2011 Closing Show the organisers decided to take a bold step and work to make the event more sustainable. The attached sustainability report that we produced using the GRI Reporting guidelines shares their approach, their achievements and their learnings. It’s an interesting case study showing how organisers can implement sustainability into event even in areas where sustainable infrastructure, knowledge  and services are limited.