MCI conducted a benchmarking study to compare and analyze the sustainability performance of 20 cities across the 5 Nordic countries of Iceland, Sweden, Finland, Denmark and Norway. This was the second edition of the study, and demonstrates how the ICCA Scandinavia Vision to create a Sustainable Meetings Region is delivering results and improving sustainability across the region. The first Index was launched in June 2012
First place this year is shared by Uppsala and last year’s winner Gothenburg (see photo). Turku was recognised as the city with the best improvement with a staggering 85% improvement over last year. Respect should also be given to Reykjavik, Stockholm and in fact all the participants for working on this pioneering project.
Key highlights from this year:
- 7% Overall improvement across region
- Growth fromn 16 to 20 cities included in the Index
- A significant 12% improvement in the “software” performance of the region. This means that there is a greater development of sustainability strategy, communication, certification and engagement.
- 47% of CVBs now have a publicly available sustainability policy
- 74% of CVBs now have information on their webs about the sustainability of their destination
At the regional meeting yesterday, Anne and I ran a workshop with 50 people to share conclusions, success stories and to brainstorm how Cities can continue to improve.
This project is unique and we know of no other in the meetings industry. Other destinations, regions and corporations can learn from this initiative that started in 2010. It demonstrates how through the leadership of a few individuals who encourage collaboration, sustainable change can happen.
We will be writing up the findings in a report to be published in April. The 2013 Index project was funded by VisitAarhus. Research and consulting was implemented by my team in MCI Sustainability Services. We intend to improve the Index for 2014 and are looking for input and additional partners so that we can improve. Our dream is to expand the Index to include other countries and regions. So Vancouver, Melbourne, Germany – all you leaders of sustainability; We invite you to come and benchmark against your Scandinavian colleagues.