The Business of Sustainability

More than half of the world´s population lives in cities. This urban population is responsible for of 80% of the greenhouse gas emissions. With this in mind the future of cities and the future of the meetings industry cannot be imagined without considering sustainability. In this presentation, delivered by Guy Bigwood, past president of the GMIC  he shares his views and expert research into the risks and opportunities created by the sustainability revolution and how there is a very solid business case. The presentation provides examples of cities innovating and working together, and then lays out the key elements required to climb mount sustainability.

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