In November 2012 VisitAalborg hosted an event for the local meetings industry and relevant stakeholders to learn about and discuss the future of sustainable meetings in the region and how venues, hotels, facilities, and catering companies can develop into being more sustainable.
On the agenda were an overview on the business case of sustainability, and a workshop on how the Aalborg Meeting Industry can use the sustainability movement to increase their competitive positioning and business results. Keynote Guy Bigwood from MCI showcased the latest trends in sustainable meeting practice combining both best practice examples, case studies and ideas were shared across the tables.
It was not only stakeholders of the meetings industry that was present, but also representatives from a local transportation company, Aalborg University and municipality of Aalborg. The municipality plays a vital role in developing as a sustainable destination and the municipality of Aalborg is indeed pro this process. Aalborg was the first city to sign the Aalborg Charter one of the most famous policy statements for local sustainable development world-wide as well as Aalborg Commitments, a set of shared commitments to be jointly implemented by local governments across Europe.
Aalborg as a city must be attractive too and have sustainable initiatives for the guests. You can ride on environmentally friendly buses all over Aalborg, and the city has implemented an environmental zone in the city centre. The environmental zone means that all motor vehicles of more than 3.5 tons must either satisfy the Euro 4 emission standard or be fitted with a particulate filter. At the same time, bio fuel buses are being introduced into the city.
Also, there is a tradition of cycling in Aalborg and guests can also be part of this tradition. From 1 April to 1 November there are more than 200 public bicycles available at 19 bicycle stations throughout the city. All guests have to do to unlock the bicycle is to place DKK 20 in the slot, and upon return, you get your DKK 20 back. Bicycles are part of Archimedes, an EU-supported project for sustainable transport in Aalborg.